"You can not manufacture awe," said Martha Gilmer, Chief Executive Officer, San Diego Symphony, at the national conference.
Jackie Riddle Jackson and Marin Colby represented the Orchestra of Southern Utah (OSU) at the recent national conference for the League of American Orchestras. They heard one of the "big five" American orchestras in legendary Severance Hall, the Cleveland Orchestra. They learned from leaders in orchestras from around the world how to use music to create celebration and how to improve OSU as an integral part of Cedar City.
"Orchestras function as a community and they also serve as a symbol of for the city," said Jackie. She had attended the national conference in Seattle last season and in comparing the big city halls with our Heritage Center she said, "Our hall is amazing in comparison". OSU is fortunate to have a beautiful concert hall for performances with good acoustics. Jackson was impressed with how the Cleveland orchestra used the deep stage to accommodate both the orchestra and opera cast.
|Severance Hall in Cleveland, Ohio for opera performance during League of American Orchestras national conference.|
|Jackie Jackson in Cleveland at the national conference.|
|Ideas from other orchestras at conference.|
|Jerry Waddell and Video Ideas continue to promote OSU and the Spanish Trail Suite at the exhibitor's hall at the national conference. |
Spanish Trail Suite featured on NEA site: http://arts.gov/tell-us-your-story/stories/my-art-story-sara-penny OSU performs the Sunrise and Celebration from this piece on Nov. 8. The Orchestra of Southern Utah is also featured on the Video Ideas presentation of the Holst's Planets which incorporates video from NASA.
|Ideas for orchestra and dinner|
|An orchestra creating a soundtrack for classic movie.|
|Cleveland also hosts the Rock and Roll Hall of Fame so the orchestra musicians gleaned ideas from these exhibits.|
|Cleveland professional base ball was included with the orchestra conference.|
|Marin Colby at the baseball game.|
The League of American Orchestras provided tickets to professional baseball as part of the Conference. Marin and Jackie met an orchestra leader from New Zealand at the game who told them that after a massive earthquake she realized the orchestra was particularly essential to rebuilding of the community. Music continues to be a vital force in her community despite the damage from the natural disaster.
|Applying lessons from sports marketing to music marketing.|